Sleeping Giants vs Breitbart News

Breitbart News, formerly owned by Trump’s Advisor Steve Bannon, regularly produces articles pushing misinformation, racism, sexism, anti-semtism and is considered champion for the Alt Right, a white nationalist movement.

Many companies control all their ads through a Demand Side Platform where the ads often follow consumers to their sites rather than picking the sites they advertise on directly.  Many company ads that appear on Breitbart’s site have no idea their ads are next to Breitbart articles such as:

Birth Control Makes Women Unattractive and Crazy

Bill Kristol: Republican Spoiler, Renegade Jew

“Roger Stone: Huma Abedin ‘Most Likely a Saudi Spy’ With ‘Deep, Inarguable Connections’ to ‘Global Terrorist Entity’”

“There’s No Hiring Bias Against Women in Tech, They Just Suck at Interviews”

“Lesbian Bridezillas Bully Bridal Shop Owner Over Religious Beliefs”

“The Solution to Online ‘Harassment’ Is Simple: Women Should Log Off”

The Sleeping Giants is a twitter action account that tries to stop racist websites by bringing attention to company ads on their site.  They take screen shots of company ads next to offensive Breitbart articles then sends these screenshots to the companies asking the company to blacklist themselves, or banned their ads, from Breitbart.

As of February 4th, 2017 818 companies have pledged to remove Breitbart from their media plan so far.

Independent: Breitbart loses advertising deals with 818 companies due to grassroots campaign

Breitbart called a boycott against Kelloggs when they blacklisted from the site.   Please let Kellogg know you stand with them for taking a stand against hate and misinformation.

Twitter: @KelloggCompany


Anyone can join this effort.  Just follow the steps below.


You can also include this link for instructions to blacklist from a website.

How to Exclude Websites from AdWords Campaigns