Breitbart News, formerly owned by Trump’s Advisor Steve Bannon, regularly produces articles pushing misinformation, racism, sexism, anti-semtism and is considered champion for the Alt Right, a white nationalist movement.
Many companies control all their ads through a Demand Side Platform where the ads often follow consumers to their sites rather than picking the sites they advertise on directly. Many company ads that appear on Breitbart’s site have no idea their ads are next to Breitbart articles such as:
The Sleeping Giants is a twitter action account that tries to stop racist websites by bringing attention to company ads on their site. They take screen shots of company ads next to offensive Breitbart articles then sends these screenshots to the companies asking the company to blacklist themselves, or banned their ads, from Breitbart.
As of February 4th, 2017 818 companies have pledged to remove Breitbart from their media plan so far.
Breitbart called a boycott against Kelloggs when they blacklisted from the site. Please let Kellogg know you stand with them for taking a stand against hate and misinformation.
Anyone can join this effort. Just follow the steps below.
You can also include this link for instructions to blacklist from a website.