Why?
As much as I hate being labeled a consumer I have to admit that I have far more power as a consumer than as a voter, a citizen, or a human being. Consumerism can fuel injustices around the world. But when a consumer informs themselves of their connections between the products they buy and the injustices the supply chain causes, and chooses to buy products that promote the world they want to see, the consumer finds a new power that can help counter these injustices around the world. This is the same power that gives poor migrant workers the ability to dictate human rights terms to multinational corporation. That makes it unprofitable to support injustices forcing powerful companies to meet a just consumer demand. This is responsible consumerism.
The Responsible Consumer 